Strategic data for business management
Leading telecommunications company consolidates its Data Lake to drive advanced analytics and data-based products
INDUSTRY
Telecommunications
Headcount
+6,000
employees
Location
Montevideo,
Uruguay
Challenge
Uruguay’s national telecommunications provider needed to transform large volumes of diverse data into actionable insights for business management.
Dispersed data sources and the absence of a centralized repository limited the creation of new analytical variables, advanced segmentation, and the development of high-value data products for external clients.
Solution
A centralized, governed Data Lake was consolidated, enabling democratized access to data at any scale.
On this foundation, new variables and analytical concepts were developed from raw data, incorporating analytics such as residence, activity, stay patterns, and mobility to strengthen commercial and strategic decision-making.
Benefits
The value behind the solution
Democratized and governed access
A centralized repository enables reliable, consistent data access across multiple business areas.
Advanced analytics for strategic decisions
New analytical variables enable deeper insights and more precise segmentation.
More precise marketing
Geolocation and advanced segmentation improve campaign measurement and commercial impact.
Ready to take
the next step?
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