While 2023 was shaped by chatbots and 2024 by the rise of RAG and new models, 2025 introduced a concept that’s capturing the attention of developers worldwide: vibe-coding. The signal is clear: the term already appears in dictionaries like Merriam-Webster and was selected as Word of the Year by Collins, an unusual milestone for such a recent technological trend. 

Interest is growing because vibe-coding redefines how software is created by removing one of the biggest historical barriers: the need to write code. In this model, people describe in natural language what they need and the AI generates the application. Conversation replaces code, and the focus shifts back to the business. 

The term was coined in February 2025, when Andrej Karpathy, co-founder of OpenAI and former Director of AI at Tesla, published a tweet describing “a new kind of programming” where one “leans into the vibe and forgets the code even exists.” 

That message captured a reality already unfolding: as large language models matured, thousands of developers and business teams began building products by describing what they wanted instead of programming line by line. 

Today, vibe-coding is no longer a curiosity. It’s a trend transforming processes, shortening cycles and enabling ideas that once lived in PowerPoints to become functional prototypes in minutes. 

If you already know how to program, vibe-coding doesn’t replace your skills. It amplifies them. And if you don’t, it opens an entirely new world of possibilities. 

A few months ago, I got a call from a former colleague in HR who was fascinated with one of these tools. Everything changed when she discovered v0. Suddenly, she was building her own app through prompts, generating screens, adjusting styles and iterating freely. For the first time, she had a faithful, semi-functional prototype of her idea. 

At Quanam, this is increasingly common. Today our Product Managers, Product Owners and dev teams use vibe-coding to accelerate MVP definition, both visually and functionally. 

One example is Menthor, a microlearning and skill-tracking product developed using the Bolt platform, significantly reducing time and cost while improving early validation and cross-team understanding. 

Another, more technical case comes from our US team, which in just four months developed nearly from scratch a billing system for a major public utilities company. Tools like Cursor helped them understand legacy systems and design a modern architecture, accelerating development and expanding capabilities. 

In the dev world, vibe-coding is already part of everyday work. Tools like Cursor, Copilot, Claude Code and Gemini are widely used. 

The rapid evolution of models, pricing and features creates a particular dynamic: a constant search for the best possible setup, often driven by FOMO. 

Months after its emergence, vibe-coding has evolved into a new way of thinking about development, with conversation with AI at the center. 

What started as a trend is becoming a strategic capability for organizations looking to accelerate innovation, reduce technical barriers and bring development closer to business teams. 

Let’s keep the conversation going. 

Every journey starts with a first step. If you’re looking to turn ideas into real products faster, let’s connect! 

Kenji Nakasone

Lead AI Innovation Engineer