Why is assertive communication pivotal in good leadership?


Eleonora Troya

Communication it often thought to be just sending oral or  written messages. Owing to the growth of social networks and instant messaging services, the concept of communication is often misunderstood. True and effective communication takes place when a transmitter sends a message to a receiver, who is expected to interpret it in the same direction, and with the same intention the first one had; there is successful communication when both transmitter and receiver have the same conceptual map.

Communication is crucial to have an effective leadership within an organization; the leader must influence and assertively communicate with their work team. Assertive communication allows us to show our feelings, so the person who receives the message understands our true reasons and establishes empathy, a necessary quality to achieve collaboration in a work team.

Assertive communication consists of transmitting a message clearly and accurately. It implies firmly conveying ideas, together with the corresponding actions. This way, our ideas are appreciated and there is no passivity. However, they should be no imposition on the receiver. It boils down to the other person’s understanding our position in connection with a situation.

“"The most important thing about communication is listening to what is not said" Peter Drucker

Leaders who achieve assertive communication are those who prefer to solve problems by holding a conversation. They are sure of themselves when they make decisions, not afraid to express their opinion, either positive or negative, and say “no.” Based on non-verbal communication, their main tool is visual contact. This feature allows leaders to have an influence on a group, who achieves positive results. Assertive communication is a personal skill, developed beyond the scope of the working environment.

In conclusion, I emphasize that assertive communication is a skill that stands out in good leaders, and enables them to achieve goals, while developing stronger bonds with the rest of the team. This individual ability should be hand in hand with additional personality traits. 

At present, there is no assertive communication when people establish links through instant messaging, because the key non-verbal communication does not take place. We must know the purpose of our communication and choose the kind of message accordingly, if we want to successfully reach our aim.


Eleonora Troya

Administration Technician

Applications and Services Functional Analyst